American Dairy Queen Corporation Transforms Global Onboarding with Rival Workflow
95%
New hires feel informed before day one
86%
Report workstation ready on day one
6+
Automated pulse surveys in first year
Overview
American Dairy Queen Corporation (ADQ), with offices in the U.S. and Canada, operates in more than 20 countries supporting a global corporate workforce alongside a franchised business model. To meet these demands, ADQ leverages the Rival platform, with Rival Workflow at the center, complemented by Rival Perform and Rival Learn, to automate processes, connect systems, and continuously improve employee experience.
Modernizing and scaling HR operations
The ADQ HR team needed to modernize and scale operations while creating a consistent and engaging employee journey that could evolve alongside the business.
- Onboarding processes were manual, particularly for corporate-owned restaurants and international employees.
- Disconnected systems required manual data transfer, creating inefficiencies and risk of errors.
- Limited offboarding and ongoing employee lifecycle workflows reduced impact.
- Growing HR tech stack required seamless integration and real-time data flow.
- Needed greater visibility into the new hire experience touchpoints beyond initial onboarding.
Rival Workflow as the foundation
Automating the Entire Employee Lifecycle
ADQ transformed onboarding and offboarding through Rival Workflow, replacing manual processes with dynamic, automated journeys:
- Digitized onboarding across all employee populations.
- Expanded automated workflows to include a structured offboarding process.
- Embedded automated reminders to ensure every step is completed.
“We’re always iterating onboarding to provide the best possible experience to employees, whether it is the new hire, the hiring manager, or the HR team. Using Rival increases efficiency and effectiveness throughout the process.”
Continuous Optimization Through Feedback Loops
A key differentiator is how ADQ uses Rival Workflow not just to deliver tasks, but to actively listen and improve the overall experience. ADQ automatically triggers new hire pulse surveys at key milestones and integrates them directly with Qualtrics:
2 weeks
Onboarding & first-day experience
30 days
Recruiting & application experience
60 days
Role clarity, support & communication
Hiring survey
Hiring manager & new hire fit
6 months
Engagement, confidence & barriers
12 months
Long-term success & sentiment
These touchpoints directly align with the ADQ strategic vision for employee listening: “Every voice matters, every idea counts.”
Proven Impact on Early Employee Experience
ADQ survey data highlights the effectiveness of its Rival Workflow-driven onboarding experience.
- 95% of new hires feel they receive sufficient information before their first day.
- 86% of new hires report their workstation is ready on day one.
- 81% of new hires feel effectively provisioned at the start.
These insights and employee feedback validate that automation is directly improving the employee experience.
Expanding Use Cases Across the Employee Lifecycle
ADQ continues to expand how it leverages Rival Workflow to support more of the employee journey, including:
- People leader onboarding journeys for newly hired and promoted managers.
- Concurrent onboarding paths tailored to role transitions.
- Integrated onboarding tasks with required new hire training in a unified dashboard, creating a one stop shop for those joining the organization.
At the same time, Rival Perform and Rival Learn help unify onboarding with performance management and training, creating a connected, end-to-end employee lifecycle.
Seamless Integrations and Data Accuracy
ADQ has built a highly connected HR ecosystem with Rival, including:
- Direct integration from Rival to UKG for employee data (excluding international hires).
- Automated data flow from recruiting → onboarding → HRIS.
- API-driven synchronization between Rival Workflow, Perform, Learn, and core systems.
“Data automatically feeds from recruiting to onboarding then into UKG, saving our team time and improving accuracy.”
This orchestration-first approach eliminates manual entry, reduces errors, and ensures real-time data consistency across systems.
Strong Day-One Readiness
95%
of new hires receive the information they need before day one
86%
have their workstation ready on their first day
81%
feel fully provisioned at the start
6+
automated pulse survey touchpoints across the first 12 months
Scalable, Automated Onboarding
- • Replaced manual processes with fully automated workflows
- • Standardized onboarding across all employees, regardless of their job or where they work in the world
Continuous Improvement at Scale
- • 6+ automated pulse survey touchpoints across the first 12 months
- • Real-time feedback loop drives ongoing workflow optimization
Increased Efficiency & Accuracy
- • Eliminated manual data entry through UKG integration
- • Reduced errors with real-time, system-connected data flow
A Strategic Partnership
ADQ highlights Rival’s partnership approach as a significant differentiator in comparison to traditional ticket-based vendor relationships. From fast, responsive support to collaborative problem-solving and direct access to product teams, Rival works alongside ADQ to continuously innovate and improve outcomes.
“It feels like Rival is a true partner. They actively listen to our concerns and provide solutions that improve our employee experience.”
Conclusion
By placing Rival Workflow at the center of its HR operations, ADQ has created a connected, automated, and continuously improving onboarding and offboarding experience.
Through seamless integrations, structured workflows, and embedded listening via pulse surveys, ADQ has transformed onboarding from a one-time event into a year-long, data-driven journey, delivering measurable business impact and a stronger employee experience at scale.
Additional Resources
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